Hi guys, 1. Ad Group I understand that it is important to define ad groups as narrowly as possible, and insert the most relevant group of keywords under it. However for keywords which are general or few, do you still create defined ad groups for them? like for example, movers relocation packers courier might all revolve around the same theme - logistic. Do you throw them into one "general" ad group? or create 4 ad groups for each keyword? 2. Recommended Number of Keywords in an Ad Group How many keywords do you recommend for an ad group? Is there a golden number? or the more the merrier? Thanks in advance for taking the time to read and answer my queries.