We have tried so many combinations. Increased the budget. Tried with few keywords, lot of key words. Still no luck. When we search our ad on google, it doesnt show up or rarely shows up. Some times we also feel lot of dummy clicks are coming from content network. The daily budget never get utilized. http://www.teamlobby.com Any help is high appreciated. We recently moved our services from Onlinesportsteams.com to teamlobby.com. Could this be impacting us badly? Where can we go next to get this analyzed.
Give us some information so we can help you. Can you provide the following for the keyword that gets the most impressions or is your primary one? 1. Keyword 2. Ad copy 3. Average ad position 4. Number of impressions you have received (include the time period) If you can share this, we can give you some suggestions.
Please find below details. 1. We had over 180 keywords. We are analyzing the issue by trial and error. Right now, we have disabled content network ads as it doesnt show which keywords are performing and only enabled following keywords. buid sports team website sports club website sports team homepage sports team web site sports team web sites sports team website sports team website hosting sports team websites The other keywords are mainly around substituting sports with sports type. 2. The ad is as follows: Free Sports Team Websites Manage schedules, games, scores, standings, roster, photos & more. www.teamlobby.com 3. Avg pos says 6.5 4. Impressions, I'm unable to discuss at this time. Thank you!
are you observing this from the same computer? Have you tried searching from a computer you have never used? If not.. try it. This happened to me once. The magnifying glass said my ad was showing, and averaging position 3.4. Yet when i checked, it usually wouldn't show until the 4th or 5th page of results. I decided to check it from my neighbor's. It showed in 3rd every time. The ads had been showing all along! This meant something on my computer had to be altering the results. I deleted all google cookies from my computer. The browser and toolbar, adwords, and adwords editor cookies. The very first search I performed after doing this showed the ad in the #3 and each time there after. I'm really curious to know if this has happened to you.
OK, here's what I would I do and I welcome suggestions from the other forum posters. 1. You have to increase your average position. Shoot for #3 - #4. If you are not hitting your budget, just increase your bids to try to accomplish this. 2. Write some additional ads. You ad you posted should only apply to "sports team websites". Your ad is very close but you should use separate ads for the other keywords by changin "Websites" to the other versions. For example: Free Sports Team Homepage Manage schedules, games, scores, standings, roster, photos & more. www.teamlobby.com Free Sports Team Web Site Manage schedules, games, scores, standings, roster, photos & more. www.teamlobby.com Free Sports Team Web Sites Manage schedules, games, scores, standings, roster, photos & more. www.teamlobby.com etc. etc. The main thing is you need to increase your bids to get better exposure on your impressions by getting a better ad ranking. Why not since you're not hitting your daily budget. Once you get it rolling, you can dial it back if you are spending more than you want.
I think he should check the results from another computer first. If it's telling you your average position is 6.5, and you never see it there when you search... something else is up. I thought thats what was needed when I experienced it, and it just caused me to waste an extra $200 that day. If you find that you get the same results from another computer, THEN I would slowly raise your bid. It could be that your competitors have their bids raised considerabley during certain time periods. This could cause your ad not to show during that time, even though your average position says you should be.
You can test it without skewing your results by using Google's Ad Preview tool. http://www.google.com/adpreview What's the big deal with raising his bid? He's not using his daily budget. He wants immediate change. Just do both and then adjust as you go as long as you do exceed your budget.
you've missed the main point. Quote from OP Just because he has increased his budget, doesn't mean that the traffic is available. His concern is the ad appears not to display when he searches. I searched everyone of his listed terms, and they show for me every time. This is why I feel that the results he is seeing are being altered by something Google put in a cookie, just like I experienced earlier. He feels performance is poor because it appears to him the ad isn't being served regularly. I see that it is being served just fine. Therefore raising the bid to solve his "perceived problem" is not the answer until he verifies it is a real problem. Again, I don't think that is the case, because I see the ad on first page every time. I think the real issue is the search terms. They have no volume.
If he increases his budget and he doesn't have any traffic, then he hasn't lost anything by increasing his bids. However, given he is averaging 6.5 position I would guess by the amount of competition that there is some traffic available. Of course, this is only a guess since he could not provide any impression data. Increasing his bids is a risk-less test. You know Google alters the ad ranking and display down to a user level, right? They do this to not only proide better results, but also to fight click fraud. I'm not saying this will fix his problems. He could have a multi-variable issue. I just thought increasing his bids would be a fairly good test given the amount of room in his budget and lack of risk. David99, just do whatever you feel comfortable with. Try some different things would compromising your ROI too much. Good luck.
David/Huligan - Thank you both for your responses. We contacted official support today, still waiting for there response. do you think starting from scratch - -brand new campain, ad group, keywords will help? I feel this has gone from Bad to worst -- may be because we are constantly altering adgroup stuff? Dave - the impressions total is exponentially low on google search. however on content network there are lot more impressions. So its like google is using different criteria for direct search and content network. Huligan -- for the multiple ads, do you recommend multiple ad groups with its own keywords OR multiple ad variations within an ad group? Thank you.
I like writing very relevant ad copy for my keywords. I prefer to have one keyword per ad group and each ad group has multiple ad variations (ideally). Each varition contains the single keyword multiple times.
Google have changed the way their search works a bit. From now on, you have to use AdPreview. If Google keeps serving up an advert when you search and you keep not clicking on it, it'll stop showing it. This makes the search results more relevant if you are a user of Google. It's a pain in the **** if you are an advertiser, but it doesn't affect AdPreview. I think this will become a regular question over the next month or so, as it confuses more and more people (since they didn't annouce it).
Not saying he would, just pointing out that it would be wise to confirm that what he was seeing wasn't unique. I thought that was the case only if one signed up for search history. I don't see how filtering an advertiser's ads from them is fighting click fraud. All it did to me was make me panic and raise my bids, which led to nothing but wasted money. It's not like I click my own ads. I wasn't saying it wouldn't. Again, I was just trying to get him to confirm that what he was seeing wasn't unique to his computer. Deleting cookies and then simply performing a search would be much easier to assess than raising bids and waiting to see what happens. Which is the only reason I suggested he try that first. Considering the nature of the content network... thats the way it's supposed to be. you will ALWAYS have more impressions on content than search. this is why I run content on seperate campaign, so it doesn't mess with CTR on my search ones. Google is not using different criteria. It's just no one is searching for your terms. Your ad could be triggered on the content network by any website that was simply about sports. Check Trends, none of those search terms have significant search volume. It makes perfect sense that if your search terms don't have search volume, then they aren't going to get many impressions.
thanks for your valuable inputs... I found a post in webmasterworld the explained in detail the ideal way to setup campaigns --> ad groups --> ad variations.. I've restructured everything and i think i am already seeing some improvements! thanks.