Ad Counsel in your Country

Discussion in 'Legal Issues' started by taniosacacio, Apr 5, 2010.

  1. #1
    Hi! I would like to know one thing about advertisement laws.
    I´m from Brazil, and here we have rigorous laws concerning advertisement.
    A Counsel (called CONAR) settles what is or not correct to be published. Sex, crimes, and elements like "typical-british-humor" is not tolerated.
    Any brazilian citizen can make a complaint if it feels uncomfortable with an ad.
    I´ve already worked with a gentleman that won a Lion Cannes in 1987, and he told me that his tv ad was censured by CONAR, because he used in his client ad - a company which sells carpet - a Pope alike Jonh Paul II checking the brand of the carpet. After checking it, the Pope could assure the quality, and finally kiss the carpet.
    There´s nothing disrespectful at this, but in a catholic country people may not see that way.
    Is there in your country any Ad Counsel like Brazil’s?
    What more you can tell me about this?
    Thx
    Tanios Acacio
     
    taniosacacio, Apr 5, 2010 IP