It's really hard to distinguish the post from the ad when the in-house ad banners are in posts. I was reading a post, and an ad was in the middle of it advertising servers... When the guy wants to buy one and is giving the specs, it's easy to get confused with what he wants and an advertisement. The screen shot I attached doesn't have a server advertising in a WTB thread (I refreshed the page and got the liverpool ad) but I think you get the point. Left is how it was, right is how it would be better, IMO.