hello friends My ad approve But its not running say This keyword isn't triggering ads to appear on Google? First page bid estimate: Rs.18.00 ($0.36) even in my keyword there is no ads what to do Is need to pay Rs.18.00 ($0.36) for it please help me
There are many factors due to which keywords don't trigger ads at certain period. You don't need to worry about the same. As Google system calculates your budget, max CPC and quality score to deliver the ads. If your keyword has a low quality score or your campaign has low budget it will not trigger ads through out the day. However, your ads are eligible to run when they are approved. In order to improve the quality score, try to include the keyword in your ad and check if you have pointed a right landing page related to the keyword you wish to trigger ad for.
The problem also occurs if your keywords are still showing pending review.. you can check by taking the mouse over the box above your keywords to check their individual status.
Dear if the add is not triggered than add is of no use for now just stop looking for any more investment in that add group. Nad if you are from india than than this is problem of every singel day. test few adds wqith another product if problem still presist than it must be the day of google review team or use some other stratgey.