Hello All, I have been scratching my head about this for quite sometime . I have about 20000 keywords that are active in several keyword campaigns. The minimum bids are quite generous as compared to the competition. All the keywords are active and some keywords such as "kawasaki parts" should be recieving about 8000 impressions per day. However, when i search "kawasaki parts" my ads do not appear, eventhough the competition is there. I dont understand whats happening if the campaigns and keywords are all active. Please help
If you have just started the campaign then the Adwords stats updates every so often. Your ads don't always show when searched, go into your campaign settings and there is a section to display ads as quickly as possible or spread them out throughout the day, and the default is to spread them out.
DONT use high traffic keywords otherwise the results are likely to be poor. Use more specific (add many morekeywords) lower traffic keywords to increase the results and traffic quality. Use many adverts. If you email Google Adwords team they willoptimise it for you.
I believe that I read on the AdWords site that you can expect the stats to be 4 hours behind real time. From my experience, this is about right.