Hello All, I am running lead generation activity in Google adwords campaign. I just want to know whether I should take the service charges and activation fess into account in order to find out actual cost per lead? Please guide me.
Why are you running lead generation in adwords as they can be just pay per click in terms of results to you... i mean to say a user click on your advertisement and you are charged but you dont know that particular user has signed up or not... so its risky... Why dont you opt for other CPA programs available which can give you real results for your money... Hope this helps...
It basically depends on your budget rather... CJ or pepperjamnetwork or shareasale you can try from these three options depending on your budget...