Accuracy/Usefulness of AdWords Conversion Tracking Code

Discussion in 'Google AdWords' started by Essee Yo, Jan 14, 2008.

  1. #1
    Good afternoon...

    Can anyone comment on their experience using the conversion tracking code snippet offered by AdWords? Do you feel the data is sufficient when compared to tracking conversions on WebTrends or HBX, etc.?

    Thanks!
     
    Essee Yo, Jan 14, 2008 IP
  2. Johu

    Johu Peon

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    #2
    It is pretty close to being in-line with other tracking solutions, and back-end orders. I'd attribute any discrepancy to cookies being blocked.
     
    Johu, Jan 14, 2008 IP