Accuracy of Search Terms

Hi

Im just starting out using Google Adwords, and thinking about my search terms

I want a keyword to be "THA" so when someone types THA into google it shows ad.

Question: will my ad also show if they search for "thatcher" for example??
or is it just the exact term I have set up??

Regards
Matt

 

if you use Exact match then it will be just the term you enter.

See match types in AdWords for more info

 

No. Even on broad it shouldn't.

 

On Broad it will trigger "Thatcher"

That is why you can afford to not put any plural keywords in when using the Broad match type. Keep it at Exact as SquareCat said.