Hi I've been asked to comment on an accounts performance with only the following data: The average value of an order is $1500. Monthly Adwords Budget $20,000 CPC $0.70 CPA $20.00 Bounce Rate 55% Average time spent on site 2.4mins Average page views 3.7 Maths is not my strong point but I think I can demonstrate the ROI by the following: e.g. assuming monthly budget spent conversions = £20,000/£20.00 = 1000 Revenue = 1000 x £1,500 = £1,500,000 Thus, ROI calc (revenue - cost)/cost = (1,500,000 x 20,000)/20,000 =$74 Is this right? What else could I demonstrate about this info? cheers