I have been using Adwords quite successfully for years, however have noticed now when starting up Campaigns taht they simply sit there in my account showing they are active but not even receiving 1 impression! is anyone else finding this and if so, do you know what the problem is?!
Probably one of these 1. Budgeting is to low to display an ad 2. Bid price is to low per keyword 3. keyword is highly niche and there is no search volume
I've also had the same problem when starting new campaigns. I discovered that if I start with a high bid, usually within 24 hours, I start getting lots of impressions and clicks. Then I lower my bid little by little each day until I eventually reach a good stable cost per click.