Can someone please list the pros and cons to the accelerated and standard delivery method in adwords. The only difference I can think of is that accelerated just shows your ads faster, but is there anything bad about this?
From my point of view you never should let your daily budget hit the limit during a day. This threshold is just to avoid an accident. So as if you will program yourself to never hit the max budget a day is not a problem to say to the system spend the resources the more fast it can (accelerated delivery) due you want the max traffic possible. I dont see any advantage in using the standard delivery - so I always set the accelerated one. If is a case that you want to spend less money (less traffic) there are other methods that you decrease the traffic but with a better click quality like switching to only Google search network or showing your ads for only high positioning places like 1~4.