As per big G's confidentiality agreement, I can't say any specifics but I will say that my current click through ratio is BELOW .15%. Yes, thats a decimal point BEFORE the 1. Not 1.5, which would be considered fairly low, but .15, beyond abysmal. Depressing, really. You can view the current placement at the link in my signature. The thing is, I get enough impressions that I'm still making good money; so my train of thought goes two ways "awesome, I'm making some good money here" versus "if I had a reasonable click through rate, I would have a fortune here" If anyone has some astute ideas, please let me know. I'm very much willing to pay for some one-on-one time with somebody who could help me out. Its the first link in my signature, by the way.