So here is my site, I work for a collision repair shop and we want to start getting more business. My keywords are relevant, yet adwords seems to think "collision repair" isn't... it generates a QS of 3/10. This is my page. www.sanjosecollisionrepair.com Code (markup): I just don't get it.... am I doing something wrong?
Hello, first of there is nothing really wrong with what you are doing, and when you see a red flag on a keyword what you need to do is deleye it and move an and find some other keywords that will work with you site. I think there are some keyword / adword pro's on this site who may be able to help you. At least there is no need to give up, in general you should be able to turn it around once you have the hang of it.
Just keep trying different keywords and raise your CPC level a little. Spending 5 or 10 cent extra a click can have very good results.
You may need to move "collision repair" and similar words, the plural for example, to a group of their own with an ad better suited for that keyword. I'm assuming here you have one group and lumped all your keywords into that group. I don't know what you're bidding, but it's irrelevant. Increasing CPC will not increase QS. Your keywords first need to be relevant and then you need to get the click rate up.
I have one ad group, 2 ads (split testing), and only 11 keywords I am bidding on. I am bidding above the first page bid recommendation.
Hi solarpanelsdirect, Does the page you are sending the traffic to correctly reflect the keywords you are bidding on. I have not personally seen a quality score of 3/10 before so there is definitely something that is not right. Does your ad mention the keyword you are bidding on? For example if I am bidding on the keyword xxx but my ad says yyy this will show a low quality score, Can you post your list of keywords along with the ads you have created and the landing pages you are sending them to and I will be happy to take a look Thanks
I've since looked and your page is definitely relevant but if you send the other stuff I might be able to help cheers
Our landing page is www.sanjosecollisionrepair.com We are split testing 2 ads. Ad #1 San Jose Collision Repair Free auto collision repair estimate Fast work, satisfaction guaranteed! www.sanjosecollisionrepair.com Ad #2 San Jose Collision Repair Auto Body Collision Repair Work Quality repair work, free estimates www.sanjosecollisionrepair.com We are geo targetting only the San Jose metro area. And using very little keywords. Our 11 Keywords: collision repair auto collision repair collision auto repair collision repair shop auto body collision repair body shop collision collision repair center collision repair estimate body collision repair collision car repair collision auto body repair Keyword: collision repair Showing ads right now? No Loading... Quality score Learn more 3/10 * Keyword relevance: Poor * Landing page quality: No problems * Landing page load time: No problems If you could help me understand if I am doing something wrong I would appreciate it.
I assume that's the only keyword that gets a low QS. Notice that's the only keyword that is less than 3 words? It's a bit too generic. Maybe Google is picking up on that. I certainly would not be using that keyword, especially the broad match.
I've often found having a form on the home page gets you into difficulties - if Google don't believe you're wanting contact details in good faith then they will slap you. A QS of 3/10 in my experience is a Google Slap. 4/10 is normally given due to poor CTR (and probably a low QS to start off with too). But 1,2,3/10 is a slap. Going off web design, I'd have the form at the bottom of the homepage anyway - tell people what you offer and THEN give them the opportunity to leave their details. To me, it looks the other way around - you're wanting their contact details as soon as they click onto your website. Just my 2 pence worth
It's not a slap if he's saying the QS problem is relevance (IMO). The most probable reason for your low QS with a relevance issue is that you have low CTR for that keyword compared to your competitors. As Lucid said, split down your keywords a bit more - take that poor one off into its own campaign. Look at your competitors ad texts, is there anything about your service that makes you stand out for your users? Set your ad settings to rotate and keep split testing your creatives to improve your CTR - this will improve your QS
See thats the problem, this is a NEW campaign, less than 24 hours old, there is pretty much no CTR history on it, and since its geotargetting a small geographic area the actual impressions generated per day is very low (think 20-25). I have been split testing 2 ads. Problem is ALL keywords are poor... despite they shouldnt be. Now my ads ARE showing, it just bugs that QS is so low that I have to bid probably twice as much.
Regardless of if it's new or not if those keys are poor then you can try as you might but i very much doubt you will move them anywhere.now and you need to dump them and get new ones. Your bigger problem is if you leave them, then you are damaging your account as any future ads / campaigns you run will be judged on your past performance and running on poor is not a good record to have.
Do proper SEO. Target 3 keywords and build backlinks. I am sure you have tried this already. PM me and I might be able to help.
Try creating a new AdGroup with keyword 'san jose collission repair' - you may need to build up CTR history. This is a safety measure to stop people creating adwords accounts and then bidding on hundreds of keywords. Start small with a new campaign and from my initial review, your keywords are relevant but I'd try and get san jose in there too. keep the keyword broad matching in the early stages. Is your adwords account new?