I'm confused about this new law still. I am running a website, www.makethatdollar.com and I put up offers that I get from affiliate programs such as Max Bounty, Nexus Leads, and InstantDollarz. Is there something I had to do or be worried about concerning this new law? Or is it something for the affiliate programs themselves to worry about? Please help me.
I don't think so, because by this stuff being on a website, you're disclosing it to the public, rather than paying people to recommend products to others in their everyday conversations.
Oh, I was just basing what I said off of what someone else posted, who made it seem like it was only in daily conversations. Actually, the thread's right here: http://forums.digitalpoint.com/showthread.php?t=197178
"Word-of-mouth marketing can take any form of peer-to-peer communication, such as a post on a Web blog, a MySpace.com page for a movie character, or the comments of a stranger on a bus." (from the Washington Post article in the link) If you review a site, recommend something, do any kind of marketing you'll have to let the person know that they are paying for the information, or that you got paid for the information, or whatever the case is. They don't want consumers believing they are getting unbiased information if you are actually a paid sponsor: "paid agents [need] to disclose their relationship to the company whose product they are promoting, including any compensation." Hope that clears it up a little.