Hello Friends, I am working on my client website , he wants to get 100 inquiry per a day related to his business , but now he is getting on 20 inquiry per a day so i am thinking that i should suggest him for PPC , but i want to take your advice please suggest me . Thanks
I think first you should ask your client about the "conversion rate" of 20 inquiries per day they are getting. It the rate is good, than suggest them PPC, otherwise if the conversion rate is less than 20-30%, than it would be a waste of time, money and your efforts. Good luck,
PPC can be an expensive way to go. There are other forms of advertising that are a lot cheaper. It depends on the industry how you advertise. But check on the conversion rate of the people he is getting now? how are they finding him?? Is it just keyword research? I would be looking at all forms of advertising available.