Ideally the post about it would/should be pasted into the FAQ. I know when I first came here I checked the FAQ for the rules etc, then I checked General Chat for any "important" announcements. It was not for a few extra weeks that that I noticed that such things were in Site Suggestions, and the only reason I looked then was because I had a suggestion. Failing that, it would not be hard linking to the thread from the iTrader template. It could be translated in rather then making a template change. I'd trust a sticky over another thread, unless maybe a mod made the post, then I'd call them on it, to either change their post, or make a correction to the sticky. Of course that does not mean it would happen. Heh.
If everyone got infractions for 'please PM details' or 'PM sent' then 98% of peole would be banned now and the whole forum could run on a 286 with 32kb of memory.