About CTR ?

Please tell me that CTR of 2.82% is good or bad ??

 

Neither good nor bad, it is normal

 

I won't say its very good.. but ok..

 

It's neither good, bad or normal. Different niches will have different ranges of CTR. I have one where CTR in top positions is about 3% and can't seem to get past that. Others where I get 5% in sixth position.

QS is a hint where you stand relative to other advertisers. QS of 5-7 is middle of pack. So if your CTR is 2.8% with a QS of 6, the vast majority of advertisers are around that same CTR. For same CTR and QS 8-10, you are one of the best advertisers for that keyword. You should always try to improve but it can be an indication that it may be difficult to do so for whatever reason. QS lower than five, there's lots of room to improve because most of your competitors have higher click rates.

 

Its normal. You can go for more but for very niche markets.

 

The best way to get an understanding of how "good" your CTR is is to look at your Quality Score. Lots of components go into determining Quality Score, but CTR plays a large part

 

Click through rate (CTR) is the number of clicks your ad receives divided by the impressions (number of times your ad is shown on Google). In other words, CTR shows what percentage of the time users clicked your ad after seeing it shown on Google.
Your ads and keywords each have their own CTRs. The more your keywords and ads relate to each other and to your organization, the more likely a user is to click your ad after searching on your keyword phrase. For example, a well targeted keyword that shows a similarly targeted ad is more likely to have a higher CTR than a general keyword with non-specific ad text.
CTR of 2.82% is neither too good nor too bad.

 

All depends what are You selling. If You wanna sell a credit for house, it is great. All depends also, how much You pay for each keywords.

 

Yep defiantly depends on the type of market your targeting!

i manage an account for a customer that has 1 keyword, yes 1 keyword! that keyword has a click price of £0.11 and average ad position of 4, its click through rate is 16.9%. Imagine if i bumped the click price to £0.20 (top place) what the click through rate would be !!

 

Depends on the genre

 

For Search network - it is ok, you need to work to bring it up..

 

it's ok, sometimes its good

 

Is it possible to increase our PPC amount to have position number 1 always?

 

definitely depends on the niche and is then drilled right down to keyword level - I'm in travel and sometimes a CTR of 1% is enough to get me a Quality Score of 10 (and as CTR is the MAIN determining factor in Quality Score it can be deduced that 1% is a good CTR for that keyword)

 

It depends on how competitive your niche is, if it's not very competitive then an increase in budget can get you there, but in competitive niches you need to concentrate on Quality Score first before you can get the number one position

 

Fine, currently my CTR is 1-3% and Quality score is 7-10 for keywords. Keyword Industry : Bookkeeping(Accounting), Location : Australia

 

I think it is good. But are the clicks qualified exactly for your offer? Google wants high clickthrough rates but this is not always in your best interest.

 

The clicks are qualified for his offer if, and only if, he chooses the correct keywords - it's trial and error (to a degree).

 

its good but you can increase the cRT by removing non performing keywords

 

It could be good and it could be not - depends on what you sell and how competitive your niche is.
If you sell high ticket staff such as TV sets or home theater audio systems then it is good.
If you sell $17 ebook then it is pretty low because your clicks have to be converted to sales.