About contacting your list.

Discussion in 'General Marketing' started by fourpreps, May 17, 2007.

  1. #1
    Hi

    On average, how many times a week or month do you contact your list? Is their a rule of thumb? Specifically if you are using an autoresponder and want to give people snippets linking back to your website or blog.

    Thanks
    Daryl
     
    fourpreps, May 17, 2007 IP
  2. eniram

    eniram Peon

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    #2
    It really depends on what you tell your subscribers when they sign up. Never!! send more often than you say you're going to in your sign up or terms.

    ColdwaterCreek.com sometimes sends two to three e-mails each week.

    Some of our subscribers get an e-mail each day [recipe site], some get one every 5 days [marketing site] and others just once each month.

    As a rule, once or twice a month is enough. Any longer and they forget about you, any sooner and they might think you are sending too much!
     
    eniram, May 17, 2007 IP