A very interesting way to optimize adsense placements and increase your CTR.

Discussion in 'AdSense' started by kamchatka, Feb 20, 2007.

  1. #1
    I have this site network of mine, which pulls visitors but I wasnt earning the amount I expected, yes I used channels, both url and content channels and was using my custom tracking software for web stats.

    But I knew I was missing something, a way to actually see the visitor activity on the site. I was thinking about something like heatmaps that shows me the area that gets the most clicks and visitor attention.

    I googled and found couple of them crazyegg, click tale (all paid) and then I found two free ones

    1. Click Heat from http://www.labsmedia.com/clickheat/
    2. Click Tracker from http://www.focalmedia.net/clicktracker.html

    Am using Click Heat (BTW). I installed click heat on one of my site and started by testing it on 4 websites of mine. The few days, I just logged data, and did no changes.

    Onced I was satisfied with the amount of data collected, I proceeded to change layout of the sites that I were using as scapegoats :) .

    I changed the position of ads and put it where the visitors were paying more attention and made sure they were unobtrusive.

    I changed the position of my navigation and some outgoing links too.

    Whoa! was I surprised, I had a 90% jump in click through ratio on average, across 3 sites, the fourth site showed a small change, but I am not giving up on it yet.

    Clickheat requires PHP 5.1.6, CURL, GD ,installed on the server. Although the interface is a bit clumsy and takes sometime getting used too (coded by French programmers ;) ). But to make heavy duty use of it will need some serious work.

    [​IMG]

    Thats the screenshot from the programmers site, showing how the heatmaps look like.

    I didnot use click tracker, since I found the heatmaps of this one much better looking.

    My Hundredth post :D
     
    kamchatka, Feb 20, 2007 IP
  2. Pixelrage

    Pixelrage Peon

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    #2
    wow, that does look pretty cool, thanks for the link :D
     
    Pixelrage, Feb 20, 2007 IP
  3. kamchatka

    kamchatka Guest

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    #3
    Update: I just tried viewing the heatmaps through Firefox older than version 1.5 and it doesnot show up, any body else having this problem ?

    It shows up ok with FF1.5+ and IE
     
    kamchatka, Feb 20, 2007 IP
  4. rootbinbash

    rootbinbash Peon

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    #4
    m testing it now ;)
     
    rootbinbash, Feb 20, 2007 IP
  5. godmode

    godmode Well-Known Member

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    #5
    i guess this can work on blogger as well? I am gonna try and let you all know.
     
    godmode, Feb 20, 2007 IP