Hi, this is my first post on this forum (HELLO!), and I am already asking you for help! I am involved in school's marketing competition. My task is to write a text ad for entepreur/manager magazine (online and offline - in local language). I must achive as high CTR as possible. Sales or signups don't matter . But the ad must be on topic - i can't write ad like; My naked photos.... The ad will run on local SE first page, CPM model - it won't be keyword targeted. The only thing that I can change is a text ad. Country: Central Europe SE's demographic: - 16-20 years: 16% - 21-25 years: 17% - 26-30 years: 15% all other visitor groups are almost equally divided to 45 years by visits, then about 4,5 % visits per group. Employment status: 30% students and high school 33% working in a company 15% working for the goverment 4,3% self employed Education: 41% High school 12% 2-3 years college 27% Bachelor degree Since this is young population I was thinking to lure them in with some "Higher Earnings Possible" ads. Any suggestions for the ads, or theme for ads? Thnx
Try searching Google for things like "work from home" to see what adverts are already in use. Find something that looks good and copy it (thats what go me through school).
Show a Picture of a Hummer, or some other vehicle that every teenage male really would love to have. Show Sexy girls and some ugly slob in the beemer, and be like "this could be you if you got off your butt...and signed up for my website"