Whats up guys/girls I have a question and was hoping for some good feedback. I just started a adwords campaign for a specific product. After checking my reports I noticed I'm getting more clicks from the content network rather than the keyword. My question is which one of these has converted the most sales for you? The clicks from other websites (content network) or the keyword? Thanks guys/girls I'm just curious so I can determine if I should lower my bids on the content network if they don't convert to sales. Any feedback I get is not overlooked. thanks.
I generally use the content network sparingly. I much prefer the control you have on the search network alone. If I do use the content network I set my bids to at least 50% less than search network. In terms on conversion - I would say this depends on your product, but I would expect the search network to convert a lot better than the content network.