Hi, I have an e-commerce site and my site mostly rank higher for long tale keywords which are name of the products. I receive 50-60 visitors every day from google from such keywords. I have around 1000 products pages and content is all unique. In past 14 days I received 750 visitors on my site out of which only 16%, that is near about 125 people went to amazon through my website. I generated only 4 sales out of these 125 visitors to amazon. So there is not much return I am getting as it costs money to get unique content from writers. Do you think this is normal conversion rate? How much you guys are making from amazon affiliate if your site has 1000 unique pages? Also will it be better to target keywords like "which product is best for muscle gain?" for google instead of the product name? Can conversation and traffic increase that way? Any of you promoting e-commerce site and getting better conversions? Any help regarding this would be appreciated.
I think its depend on product price..... are you selling high price product ? .....and this also depend on that are you sending your visitor to right product.... ?
I can only attest to conversions from my sites, which are small niche sites: they aren't micro-niche sites, rather they're general-niche sites with a wider keyword focus and a smaller number of pages (may remain at 10-15 pages of monetized content for a year or more) My conversion rate is consistent around the 6%-8% range on a monthly basis. For me, the best conversions come due to focusing on problems in the market and providing solutions, some of which are monetized, rather than focusing exclusively on promoting a bunch of individual products. I'd imagine this will vary depending on the market & demographics. However, I've had good success with reviews, too, but not across the board in every market I cater to. I think it's easier overall to rank and grab search traffic for market problems with your content (how do I do this, how can I fix this, etc) than to rank and grab traffic using product names as the primary target. I don't promote high ticket items all that much, either. Probably the average product price is $20-$30. Your conversion rate is going to be affected by a couple of things primarily: The focusing / structuring of your website content (includes how it's written and how it's monetized) The type of traffic you have / their mindset (goes back to #1 for search engine listing clickthroughs or where your ads are / how they're written) Also, the product price will probably be as factor, whether what you're promoting is seen as a "necessity" or a "luxury" as well as the demographics. Which, demographics kind of ties into #2. A little tidbit, which you may or may not know - trust can be a huge factor for improving conversion rates. On my most profitable niche sites (which aren't monetized with Amazon products), I don't advertise anything. Rather, I offer suggestions for my readers. Sometimes I can monetize those suggestions, other times I can't. People as a whole don't like being sold to. However, they like, appreciate and can learn to trust the recommendations of people who try to help them out with their problems.
I think the seasonal promotion of products must add value to the over all success of affiliate marketing as such. The promotion hubs should be used judiciously based on different situations including geographical locations, etc. Thanks