A Question about CPM

bigcat1967 Active Member

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#1

Hey guys:

Right now I have my campaigns set up CPC. Just wondering how to switch one of them to CPM?

bigcat1967, Jul 13, 2010 IP

thomas1rank Member

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#2

CPM will only work in the content network...

Manual Bidding for Impressions is available for campaigns that only target the Display Network, not Google search or the Search Network.

Here are some cases in which manual bidding for impressions is recommended:

You want to reach customers early in the advertising cycle, using ads designed to increase awareness but not necessarily generate clicks or traffic.
You prefer the traditional industry metrics of CPM (cost-per-thousand impressions) campaigns.
You're targeting particular placements, not just keywords. (Combined with placement targeting, bidding for impressions can help ensure your ads appear to a specific audience that will be interested in your ads.)
You're mainly interested in increasing brand awareness. Image ads and other multimedia formats often serve that purpose best, and these ad formats run on the Display Network.
Your message is in the ad itself, so you don't need people to click through to your site. This may apply to events (such as a television premiere) or political advertising.
With manual CPM bidding, you can control _he visibility of your ads by adjusting your maximum CPM bids.
Click to expand...

thomas1rank, Jul 15, 2010 IP

bigcat1967 Active Member

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#3

Thanks for the answer to my question.

bigcat1967, Jul 15, 2010 IP

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A Question about CPM

bigcat1967 Active Member

thomas1rank Member

bigcat1967 Active Member

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