Today I was searching for custom pocket folders for our company and I googled the same. The ads shown at the end of the page raised questions in my mind, before the question I would like you guys to have a look on the ad. http://imgur.com/8GMNtyN Now I have two questions here 1.) Do they really have a link as www.amazon.in/file+pockets because when I tried to open this link in browser I got this http://imgur.com/9H0U9J2 2.) If they do not have a link like this then how did they do it? 3.) How they got the sublinks in the ad ? (see in first imgur link marked by blue line)
They have partnered with google to display customized ads. Hence they can target any keywords with direct links or related sublinks as you have shown in pics.
Does google provide to add keywords in links in custom ads like the did in picture..if yes then how to do it?