I have been trying to get a simple report from google that I can match up to my website stats to give me a better picture. All I want is "search query", "keyword", "date/time", "cost" for each click that I pay for. It's not rocket science, but Google say they cannot give me the report. Does anyone know why Google will not give me the information, or how I can get the information? I liken this to a telephone bill or a supermarket receipt. You wouldn't expect your mobile phone company to send a bill each month telling you only the number of calls and average call cost, or the supermarket receipt to only show that you bought 50 items with an average price of £2. Has anyone else had this battle with google?
There is a search query report that shows the queries that people used when they clicked on your ad. It's not perfect but it does help with keyword research. Most of the information you want is available in the reports. You can see the date (not the time) and cost of every keyword and/or ad that you use as well as the number of clicks, impressions and average position. The closest they have for the time is a simple report of clicks and impressions by time period (each hour of the day) for each day if you want. It doesn't show the keyword or ad and only at the campaign level. I know MSN can show keyword data for each hour if you want. In Google's defense, they have the best reporting tool of all the PPC search engines, in my opinion. Yahoo's sucks. MSN is not too bad and Google is always improving. They recently implemented something I've wanted for a long time: data for Google and for its search partners.
Hi Lucid, Thanks for the reply. The Search Query Report is the closest report that I have found. The problem is though that when it comes to Broad and Phrase matches, it keeps adding lines of: 1 other unique queries or 2 other unique queries etc which is of no use to me, especially when each one of these unique clicks could have cost me over £7. Basically, I see that as Google saying "thanks for your money, but don't ask us what you paid for". I've spent £5000 on these clicks, and I don't see why Google want to withhold the full picture from me. Actually, I do, as when they first released the Search Query Report, I found out that we were spending a fortune advertising a product that we don't sell. Perhaps providing the information would make it too easy for advertisers to tune the campaign so as to avoid unwanted clicks. I wonder how much money they would stand to lose? Call me cynical, but I believe that there is a reason why they can't just give a full picture.
You could have hundreds or even thousands of unique queries and I'm not sure it would be worthwhile to look at each one. At least, most of those queries show hundreds or thousands of impressions with usually just a handful of clicks. There's really unlimited ways that people do searches. From Google's standpoint, storing that data and making it available would be a nightmare. I would also like to know more details but realize that I don't lose much. It forces me to think more about what those other unique queries might be. For example, are those uniques queries firing on your broad matches? If so, use more phrase and exact matches then rinse and repeat. Getting unwanted clicks or even unwanted impressions are a part of PPC advertising. You can minimize but it's almost impossible to get rid of completely. There's always something else that comes up you haven't thought about before.
I've run the invalid click report and still see lots of clicks that never show up in the server logs - I'm assuming that web crawlers and perhaps other nasties are the problem. Google could work with customers logs to see this and do something about it. I really don't want to pay for clicks from non humans... Anyone else dug this far? I'm assuming the agent clicking is not following the redirect. This is not what you would expect from a browser that humans use.
Had this problem too.From my experience they do not have/give(?) recent data.Try a report for that dosn't include the last week
Just tell them Elvis lives and they will quickly give you what you want.. actually the reports available are quite extensive... and if you want even more detail than you can ever imagine, simply connect Google analyics to your adwords account... but don't press google for anything they say no to as they will just ban you for no reason what ever.... they do it all the time... I always say if someone won't give me what I want.. I just don't buy from them....
It will take time but you can slowly limit your " xxx other unique queries" by added negatives based on the visible queries. Because many of these unique queries could have included those negative elements in it. i.e. you sell window frames but you are often served against MS window related keywords... then many of you "unique queries" could have included things like xp vista..... etc. Also, Google tend to remove queries which might be deemed private... as in if people included their own names and addresses in them. How they categorise this exactly? I am not sure. And look at the ad/adgroups where your uniques are serving against. if there is a high concentration towards a few ad groups, you might want to turn them onto exact matches, or simply add exact match for the ad groups and then lower the cpc for the broad/phrase ones.
also look at the solution below, need analytics but might help you www DOT getelastic.com/exact-keywords-google-analytics/
Maybe its time to use another analytics solution quantcast, statcounter. Google is known to lose a few visitors here and there.
What are the motives? Fraud? Click fraud? . How much did you spend...? IF you run 5 figures campaigns in google you usually get a personal account manager that will give you all.. But they pretty much dont reply to these requests if the spent is low in their terms.....
Have you spent your complete free 50 dollar gift certificate yet? I don't think the give that sort of detail until you spend more than the gift certificate. hee hee ... just kidding. Actually though, the reports you can get from the Adwords report section, are quite detailed... have you looked there to see what all you can get.. But if you are waiting for an itemized list for every click you paid for you will have a long wait... just the few dollars you spent would be a ream of paper to itemize them all... just think how many truckloads of paper it would take to itemize a six figure spender... those old boys have a lot more important things to do than jump thru hoops for millions of folks spending less than a 100 bucks a day.. Matter of fact read some of the sob stories you see every day about 6 figure site getting shut down for some stupid rule violation.