Damn, now the cats out the bag...lol. This is the way i`ve been working for the last couple of years, i don`t understand why some people start promoting and selling a product before finding out how many people actually want it. Think of this : FIND OUT WHAT PEOPLE WANT THEN GIVE IT TO THEM. The number one MISTAKE made by most people is to decide what to sell first. Using the various tools available to find SE search words is the most profitable way to go, not only can you see what people are looking for but you can also find out how many websites are already providing that product/service. Here`s an example, i`ve seen on clickbank a number of golf products to promote, so , using my system, i`ve done a quick search and there have been around 673 000 searches for golf swing in the last month...nice lots of possible customers, however, there are over 11,900,000 web pages linked to golf swing...way to much competition. What we want is a search term that has reasonable amount of searches but few as possible related sites/pages...certainly not millions. Now i`m not going to reveal my hard earned techniques, but i will tell you that my last project had 7000 searches per month and just 1,500 web sites/pages related to it, and, best of all...not one single ppc campaign going after all those lovely people. Spend more time on what people are looking for, then see how much competition there is for that product/service...niche is the key. Brad.
not sure what your secret method is but sounds like a market samurai type thing. That tool is great to find keywords with low competition and high search. I do exaclty that. I have notebook filled with keywords. I take what i think will be a good seller and then find the product. To many do it backwards and lose their butts in PPC. The other key is to run like 4 at once to ensure you will find a winner quickly. Then scale it and try SEO. If there is low competition, on site omptimization alone may be enough to get you on first page. Conversions 1:10. WOW. A salesmans dream!
I agree with all but to check competing pages you have to do this: "Keyword" in quotes. that will show how many pages have the keyword in title as the others are just linking or have the term on the webpage. The term Golf swing actually only has 1,900,000 competing pages...still a lot but way more managable to make a profit. If the keyword is not it the title good chance they are not selling the product otherwise Google would have a field day with their Cost per click and quality score. Good Luck,
Not really a secret method as such, i`ve just worked to hard at it to give it a way, nice to see you`ve got the right idea, as for keywords, i use them to generate what i call seed words, these are what my ppc`s are based on. Brad.
its all just reverse engineering. Example: I just looked up fish tanks and found a keyword for Biorb Fish tank. it gets over 218 serches a day and the competing pages is just over 5,000. It would be easy to rank for in SEO and the PPC ads are just horrible. There you go guys...fight over it!
Not really a "secret" method, it's more of a most people don't know the basics of internet marketing. Before you do anything, you MUST do your market research. However, most people skip this step, go to clickbank, pick a product, and set up a page. No wonder the failure rate is so high.
not sure what you are using but with my program biorb fish tank got 6600 searches in september, peaking june 09 with 7087, anyway the keyword is just the start, from there we get seed words, from there .... and so on, works well for me others may struggle with it, mind you it did take a while to get it right. Brad
Not sure what tools you use either The real numbers are; biorb fish tank 1,900 - 3,600 biorb fish tanks 390 - 1300 Avg CPC $1.50 to $3.00 You might want to understand broad match a bit better before using it for keyword research, as it is a mix of many terms combined that is used to determine the average monthly searches done.
That # was per day...which does equal 6,600 a month. I go off of daily searches to figure daily profit.
Again, my numbers are based off of phrase search. I dont care about broad. To many "tire kickers" in the broad match...from my results anyway. 1 sale in broad and 37 in phrase....I think i will stick with phrase.
what do you mean by "seed word". Like a extension from the keyword. ie... fish tank----->goldfish tank----> goldfish tank for sale????
Searches does not equate to profit. Not in any way shape or form and it is certainly not a very sensible way to calculate profits. Total Revenue - Cost of Goods Sold (COGS)(aka = Fixed & Unfixed Expenses) = Gross Profit
No those are phrases, we want seed WORDS, single words that are "relevant" to our product. Once we have our seed words we plant them to see what comes up, from these results we then sort them out in to "clusters" and this is where we get our "aha" moment and we know who, where and what our market is. There`s a bit more to it than that and it can take several days to sort out, but it`s well worth it. Brad
I look for the most searches with the least competition then plug into market samurai. It shows the CPC value in there so you can tell if it will be profitable. No sense in setting up campaings with a lot of searches, low competition but no consumer value.... Wrist Tattoos is a great example. over 85,000 searches a month, very low competition but no value......which equals no sales
Good one.. I'm running a similar campaign on Yahoo at the moment, actually for the past 2 months or so that brings me a net profit of $1000m, however it's not from a single keyword, there are several of them that convert on an on. I have been tweaking my keywords and landing pages for months and months though.
Hey rj, thanks for your tips. What's the minimum AWCPC for you to determine if it's profitable with value? Biorb fish tanks has $2.54 and wrist tattoos has $0.23. Would you say $1.00 or more? Thanks!
What does CPC have to do with whether something is profitable?? Nothing as I will prove below. I sell HVAC systems for a client with prices in excess of $2,000.00 for most units, with an average conversion cost of $150.00 My average CPC for this however is under $1.00 I also sell a very popular childrens toy that retails for $30.00 and with an average conversion of $1.50 my average CPC for this is $0.50 As we can clearly see CPC matters little. For one campaign it takes 150 clicks and the other 3 clicks on average to generate a conversion. What matters is the conversion to sales percentage, and whether it will earn a profit or not. What determines profits is as noted above. Total Revenue - Cost of Goods Sold (COGS)(aka = Fixed & Unfixed Expenses) = Gross Profit CPC is what is known as a unfixed expense that is calculated into your profit margin, as part of your advertising budget. Profit margins are what will determine if your business succeeds or fails.