A page is not showing up at all in the search whereas others are fine

I have an issue with a client complaining that her website, which has existed for more than 4 years, is not showing up as he would like. And to be honest, she is right about that.

She is a real estate agent covering the Los Angeles area in Chile. When searching for "Venta Casas Club de Campo Los Angeles" her website (tierrapropiedades.com) appears fine. In 3rd position, see here, but when searching for a more global phrase: "Venta casas Los Angeles", her website is nowhere to be seen, see here. And there are plenty of pages that should come, such as this global one, or any individual property, such as this one.
I have been reviewing the structure of the page through Ahrefs, checking about just everything that comes to mind using Google Search Console, but I couldn't find what would stop this website from showing up under that search. The cherry on the cake is that another one of my customers is just showing up fine on the same search.

Any clue on what is wrong is welcome.

 

"Venta Casas Club de Campo Los Angeles" - barely any serious competition.

"Venta casas Los Angeles" - you're trying to outdo sites like Zillow, Realtor, Redfin, Movoto, etc. (at least that's what I see in the US).

 

I am aware of that, my point was that the website appears in the Google search

Those websites are probably US based, they are not of my concern.
I am concerned about local Chilean competitors, and one among them is a website I created using the same base, but this one does appear with the same keyword

 

I just noticed that the link I had put in my original post didn't go through.

The search my client's website I am interested in improving is this one: https://www.google.cl/search?q=casas+en+venta+Los+Angeles+chile

Her business does come up when searching for a real estate agent in her area: https://www.google.cl/search?q=corredores+de+propiedades+Los+Angeles

 

This is quite common; the first term you searched for is a long-tail search term consisting of many words. Naturally, it's not competitive, and that's why the website appears [in the results]. You don't rank at all for the more general and relatively more competitive and difficult search term because your website isn't strong enough for this search term.

 

Reasons a page isn't showing in search:

1. No Indexing: The page might not be indexed by search engines. This can happen if the noindex tag is applied or the page is blocked by robots.txt.
   
   
2. Crawl Issues: Search engines might be having trouble crawling the page due to technical issues or incorrect URL structure.
   
   
3. Low-Quality Content: Thin or duplicate content might cause the page to be ignored or penalized.
   
   
4. Penalty or Filter: The page could have been penalized or filtered due to violating Google's guidelines (e.g., keyword stuffing, spammy links).
   
   
5. Poor Internal Linking: If the page isn’t well-linked internally, search engines may not find it or consider it important.
   

Solutions:

1. Check Indexing: Use Google Search Console to ensure the page is indexed. If not, remove noindex tags and request re-indexing.
   
   
2. Fix Crawl Issues: Ensure there are no technical errors (broken links, 404 errors) and submit a sitemap to search engines.
   
   
3. Improve Content Quality: Enhance the content with unique, valuable, and well-optimized text, images, and multimedia.
   
   
4. Resolve Penalties: Check for manual actions in Google Search Console and fix any violations.
   
   
5. Increase Internal Linking: Add internal links to the page from high-authority pages on your site to increase its visibility.