This article belongs in Google discussion because its contents do not apply as well to Yahoo or MSN. They have yet to catch up... This article gives some reasons why you should be targeting an audience your familiar with. One which will perform well even in the new google. I can hear someone say "What a new google?" - Yes a new Google which could make Google even more relevant. Read the full article and tell me what you think A niche in time - targetting the right audience
I agree. My experience is the smaller the niche, the more ad clicks I get. I run two blogs for our local Little league. They're only relevent to about 800 households in our community (although there have been other visitors as well). Both have high eCPM for Adsense and both earn money!
Yeah it is sometimes much more profitable to target a small market you know than to target a large general audience. I have done this and as I do it I enlarge and target more and more until I am targeting the whole audience that is interested in my particular industry.