I have a domain that has a history in archive.com (dating back to 2001) but I registered it after it had dropped last year and I haven’t developed it yet because it’s not the best name I could have come up with. I’m wondering if it would be a good idea to renew it and develop instead of registering a new name, even though, the new name would probably be a slightly better fit for the website I have in mind. I guess my question is, can the age of this domain and the fact that it was once a well developed site help me in the serps? Thanks, Kimmy
Chances are that an older domain will have links on other sites already. A new domain won't. This will help rankings.