It's a tricky balancing act being an AdSense publisher because once you start seeing your earnings increase, there's a natural desire to shift your attention to your revenue. The problem with focusing on your revenue is that you're taking attention away from producing the most useful content for your readers. And without readers, you have no audience to run ads for in the first place. I know, because it's a challenge I face as an AdSense publisher too. I run a popular tech support site called Ask Dave Taylor and my focus since 2003 has been on answering tech questions in a simple, free, and easily obtainable manner. I had over 18 million visitors to the site last year -- but it's also a business, not a hobby, so maximizing my per-visitor revenue is important. I’m sure you’ve heard that "it's all about content,†and that the best sites have high quality content that's regularly updated and provide a value to their customers. That's still true, and it's important to have your primary focus be the experience you offer to your reader. But there's that tension. It's the lure of the dark side, in Star Wars terminology. What is the perfect middle ground along the content/revenue continuum?