a magazine is interested in my site/forum

A magazine is interested in my site/forum to increase ad sales and establish dialogue with their readers. I have had the site for 5 years, and am thinking of asking for $100,000 to include 3 months of forum moderation/training. Is this too much? Too little? http://www.quantcast.com/p-32H3zfIrg7kRo

Thanks in advance for your opinions.

 

Lol thats alot dude..ask them like $5,000 per month.

 

thanks for your response. do you mean sell the site and forum for $5,000 for every month I've owned it? or are you talking about ad rates (they don't want to advertise, they want to buy it)

 

If you're site/forum is autorative in your niche, definately ask for a bigger price.

 

eh, I don't know how authoritative it is, but I do have a well established audience. maybe start out at 125,000 and try to settle on 100,000?

 

You're dreaming. Look at your traffic. If you get $10K, consider yourself lucky. Asking for $100,000 will get you laughed out of the room.

 

Yea, just ask them what they want to pay you for it, and then go from there, if you don't like the price then don't worry about them and keep your forum going, as long as the forum is maintained it will hopefully increase in value and increase in value.

$100,000 seems pretty high though, maybe $8 to $10,000 is reasonable, but still maybe a little high, it all depends

 

$100,000 is a lot lol Just ask them what there offer is and thne try and increase.

 

thanks so much - these are the candid answers I was hoping for

 

Google your domain. If several links appear under your search result called sitelinks then that's called being an authority site. Unfortunately due to your traffic, I can't see being an authority site a distinct possibility.

 

thanks for sharing that - I wasn't aware of this being a defining factor

 

lol no-one will ever pay 100k for such a deal

 

You have to ask what it would cost for them to acquire such traffic through other sources. Find that out, multiply by 4-5 years and then ask for that. *2 cents*

 

If the Quantcast page is accurate and the site gets 200 visitors or less per day...then it's probably not worth more than $5,000 - let alone $100,000

How much revenue does it generate?

 

Unless you are already making serious money through the forum, I don't see any reason for the magazine to pay such price. It would cost them 1/10 of what you are asking to them to get started with a top of the line forum solution (software, design and even some marketing) to dialogue with their readers.

 

Depends on what you;re currently making. Usually the starting point is about 6-9 months of income for a site. Maybe even up to 12 months if it's high ranked for PR.

 

If it's a forum, the multiple could easily be 24-36 months or more.

But given the traffic, I doubt it makes more than a couple bucks per day.

 

I think it is a lot too...might want to start with something a little less.

 

I think that is the fair price for your site.
And before you priced your website,you need to know the financial status of the magazine company whether they can afford it or not.

 

You have 11,000+ posts and that's the best you come up with? A site with 200 visitors a day and you want him to ask $100,000 for it? If that valuation was correct I'd already be a multi-millionaire. The phone conversation would go something like this:

"Hello, have you come up with an asking price for your website yet?"
"Yes, I have. I'm looking for $100,000 for the website and forum and three months of training"
"Ha Ha....no seriously, what's your asking price?"
"I was being serious"
"Oh" *click*