Reference: onewaylinksforseo.com The links in this type of program do not form a closed loop or any geometry that is harmful to the linked websites. When Google looks at the links from Group A to Group B, they see nothing in the relationship regarding Group C. The links are seen as one-way links from A to B. Quite often I read in forums that this type of linking forms “closed loops†and is easily detectable, and punishable, by Google. That simply is not true. It’s another one of those little myths (and fears) that gets expanded and perpetuated by the non-experts in the forums, and by some less than knowledgeable SEO practitioners. Have you ever considered how many accidental so called “closed loops†exist on the internet, when site A links to site B, site B links to site C, and site C happens to link to site A? There are thousands of those incidents. And, does Google or any other search engine penalize those websites? Absolutely not. Also, consider this: If this type of linking forms a closed loop that is easily detected and punishable by search engines, how can the several similar private link programs that have existed for the last 4 to 8 years continue to be so effective and remain untouched by the search engines?