I'm working on a new side project, and I've just finished a blog about my first week of trying to build a new online brand. Please check it out and leave me feedback, because that's what I'm really looking for at this point. I actually came across a halfway decent domain for a subject I'm passionate about, so I'm trying not to pull out all the stops and use any dirty tactics which I normally would use on a throwaway project. I haven't done so much in my first week, because I work full time as a teacher, and I have to workout every day, have a social life, and so on and the lighter you go on the hat spectrum, the less automated things are.