Well done, Scott. Good inspiration for all. We should all, however, make careful note of his caveat about registering a name of an established (offline) business in the hopes of reaping rewards from it online. There have been many successful law suits won against "cyber-squatters". It's a bit of a mine fileld to say the least. If you are not noticed, cool. But if the company eventually sees what you are doing, you could be in a heap of trouble. So just tread carefully... Nonetheless, your point is well taken, Scott. Niche marketing is what it's all about. Vito