I'm assuming that you've all heard of and used copywriting formulas already. I've always found these formulas valuable, but cumbersome to actually use. So, I made a tool to change that. Here's the tool: http://www.toolscientists.com/copytool It's easy to use. Basically, you pick a formula from the top, and you'll be prompted for each step of the formula. At the end you can put it together and copy/paste it anywhere you want. I think it's best used for short pieces of copy, or making a quick outline for a longer piece. I'd love to hear about any thoughts you have about improving the tool, or even on formulas in general.