1. Does the display url have to be a domain name? Can I use a link of subdomain or subfolder (like domain.com/folder1/ )? 2. Can I promote gambling sites through adwords? 3. Is it true that DKI helps you nothing? (ie dynamic keyword insertion) Thanks a lot~!
It depends on your country specifically, and having some sort of registration or license. Someone not long ago was asking regarding gambling sites, he had unfortunately got his site together first, only to discover he would have difficulty promoting it through adwords as a UK resident.
1) As long as the primary domains of the display and destination URLs match, you'll be fine. For example, if you are sending traffic to a page of books on your site, the display URL must be domain.com, or domain.com/books. 2) No. You can only promote brick-and-mortar gambling venues, like real casinos. If your site even mentions online gambling, your ad will be disapproved. 3) Forget DKI. It's not worth it.
1) as long as the domain matches the destination URL, you can use whatever you want. I.e. yourwebsite.com/folder or directory.yourwebsite.com etc. 2) gambling eduction you may be able to, but anything else, no. 3) not sure what you mean by "DKI helps you nothing?" but used properly, you can really increase your CTR on ads It really depends on how you set it up and write the ads. Most people just replace a whole line, then you get ad copy with 1 or 2 words and no one clicks on it. I use it for almost all my ads and the CTR is much higher than non dynamic ads
I use subfolders all the time. Display URL does not have to match the domain name. It's also better to buy your own .info domains making the domain unique getting you cheaper CPC's. Say like your doing an ad for acaiberry, you wouldn't want to use www.acaiberry.com because it's too competitive. But if you bought www.acaiberryfacts.info, or www.acaiberry-freetrials.info and displayed them...your competition drops for the display url. For subfolders its the same. I'm displaying some right now as www.mysite/mysubfolder.net. I think it can actually be better displaying unique URL's with subfolders. Hope this helps...
The primary domain should match i.e. the "mysite" of www. mysite .com should be the same in the display and destination but you can put pretty much what you like after the slash, e.g mysite.com/something-descriptive. It does not have to be the actual name of the sub-folder. ????? All domains are unique! ????? Competitive with what? If i am selling "tartan widgets" in the US say, then I would definitely want to have "www.tartan-widgets.com" as my domain and expect it to help with my QS and keeping down my CPC. Or, are you one of these posters who seem to assume the world (and this forum) revolve around affiliate marketing? - Sigh! - If so, would you please make it clear in your post since your advice is otherwise extremely confusing.
Google does not allow multiple instances of the same URL under the same keywords within their paid search results. If you are advertising the url: www.yoursite.com, and another advertiser is advertising the same url, only one ad will be displayed. When coming into a new market you may find someone else already advertising the url that you would like to. In this case you need to either raise your CPC in order to outbid the competitor, or create a landing page within your own website. Landing pages typically convert better as they allow you to offer your visitors reviews, comparisons, and opinions about products prior to them making a purchase. its a pretty simple concept. Im just trying to contribute to the community. If I have pissed you off that's too bad...lol
I understand perfectly well what you are talking about but somebody who has no knowledge of affiliate marketing or arbitrage will be totally mystified by your comments, e.g. if I own mysite.com why would anyone else be bidding on it? Yes, it is simple if you explain what you are talking about and all contributions are, I am sure, welcomed by the community, but please do not assume that all your readers are affiliate marketers.
This is not always the case. Changing the display name requires you to own or direct to that site. With the acaiberry.com example, there is a Pagerank of 4. If I were to create a single-page landing page with a PR of 0, my keyword quality score my be adversely affected. While my ad should show up more frequently, my cost-per-click could very easily double. If you know nothing of web design or SEO, it may be cheaper and much more easy just to pay more to get your ad displayed with the original domain. Try split testing with two different domains and watch your CPC for each...
Yes, as Redfoot says, you should absolutely use split testing. It's almost impossible to guess which is best when you are wondering about different alternatives in your ads. You should apply conversion tracking as well, if possible.
can you promote online gambling related sites? like a site that offers help or strategies or rules, etc?
most likely any ads with gambling, poker, or casino in the ads will be disapproved. if you want to test them out, that is your risk. but just know that once you get banned from adwords it can't be undone so be very careful about the sites you're promoting. as far as dynamic keywords, it can definitely help out your CTR, depending on your ad group structure and your offer. split-testing your ads will ultimately tell you if it will work, so until then we cannot assume. just make sure to keep an eye on your conversion rates when comparing the two ads. it all comes down to which ad creates the better return.
DKI is a smart thing to do. It brings buyers to your website not just browsers. If someone is looking for a Kodak camera they're seeking general info. But if they are looking for a Kodak digital camera C825 they would be on the higher spectrum of a buying mode. Although I don't work in those markets, I have seen some heavy hitters use it. But know that they Are heavy hitters that spend a lot - and I can only assume it is profitable. Of course the best way to find out is to test, analyze, and test some more.
not only does it haev to be a domain name, it has to be YOUR domain name. if it is a different domain, you will get banned. example if your site is cheapinsurancebroker.com and you set your display url to like bluecrossblueshield.com = bad