Well, here are the questions. 1. When I run link-building campaign, should I build links to my site's homepage, or should I build links to subpages and hope that they will in turn burst my homepage PR? 2. Is a link from a homepage more valuable than the link from a subpage? (if we assume that both homepage and subpage have equal PR). 3. Should I strictly demand that the site I am exchanging links with should have at least exactly the same PR as my site, i.e. if I have PR 4 website, then I should not consider link exchange with PR 3 website (or maybe such an exchange can still be benificial for both parties). 4. What do you do, if you exchange links with other website and after some time you "outgrow" it, i.e. your PR becomes much higher that the PR of your link partner. How do you deal such situation? 5. Is it ok to have different parner links on different subpages of my website? Well, I ask just because I did not meet such aproach before. Can't such aproach be identified by search engines as spamming? 6. I heard about 3-way link exchange recentely. But what does it mean exactly: Posibility 1: site A links to site B, site B links to site C (A, C belong to me, B belongs to my link partner). Posibility 2: site A links to site B, site B links to site C, site C links to site A (all 3 sites belong to different people). It seems to me that Posiblility 2 can still be identified by search engine and link building scheme and be devalued. On the contrary, posibility 1 can by no means be identified. 7. What can you say about a schemes like this: 1 link from PR 4 site in exchange for links from 2 PR 2-3 sites? In other words, what is more valuable - 1 link from PR 4 or links from 2 PR 2-3 sites?
That's long. >.<;; 1. Developers usually distributes the links on a 50-50 basis. 50% on homepage and 50% on other pages 2. Equal PR = same 3. Any amount of PR can contribute to your site if it's a one way link. More links will always diminish the PR distributed to the other links on the page. So it's better to choose the sites you are linking to carefully. 4. Promote the site linking to you so they can also build their PR. With that, you increase the value of those linking to you and gain friends in the process. 5. It's okay. Though I think SEs have limits on how many links you can have on a particular page. 6. Eh? Sorry can't help here. Wouldn't want to get in the way of Jonathan Leger's strategy. 7. Depends on how relevant the site is. Assuming all sites have your main keyword on their title, inside and outbound links, then higher PR is definitely more valuable. But if you match it with 50 PR0 sites then it can be deemed as equal. Tiring...>.<;; Anyways, I want to say one thing: don't be overly concerned with backlinks. It's the people that decides whether your site will be successful or not. So focus more on the value of your website. And make it stick.
Domain / Website Age: If a link from an older website (or old domain) points to your website and a similar link from another new website with new domain (domain age is less) points to your website than the older website link value is more compared to new domain website in search engine eyes. Page Rank: Page rank is a site strength determining factor, so if a page with higher page rank (PR) links to your website that it is more significant compared to link from a site of lower page rank as Google assigns higher page rank to more relevant sites. Relevance: Site relevancy is most important factor in link building, site relevancy is determined by search engines. Here we mean by relevant that the site is related to your website theme. If your website is web development than link back from a web development website is more worthy compared to link from real estate website. Also, site relevancy holds more importance compared to page rank factor. A link from a relevant site of less PR holds more value compared to higher PR irrelevant website for search engines. Link Position: Link position is key valuation factor for determining link value. A link placed at the top holds more significance compared to link placed in footer. Also, links embedded in the content holds more value. Number of links on a web page effects link value from that page. Number of outbound links effects a link value, link back from a web page with less out bound links are more valuable compared to web page with more number of out bound links. Anchor Text: How important is anchor text, i.e. the text used for linking to your site by other sites. Anchor text should contain your main keywords, your most competitive keywords that you are targeting for your website. Have variation of anchor text containing your business targeted key phrase so you build a neat link campaign with anchor text pertaining to relevant websites. Link Source: A link pointing to your website from .com, .net, .in websites hold less value and get less votes compared to links from .org, .gov, .edu sites as search engines view these links as authority and trusted ones. But, it is very difficult to gain links from .org, .gov websites.
Thx for info. One more question. What about link exchange with blogs (provided that they have unique domain name). It just seems to me that blog is not as serious as a website, even if it has an unique domain name. It's difficult to deal with 50 PR0 website. I would rather prefer to know your opinion about exchanges like this: PR4 <=> PR1+PR2 PR4 <=> PR1+PR3 PR4 <=> PR2+PR2 PR4 <=> PR2+PR3 PR4 <=> PR3+PR3 In which case both partners have the same benefit? In which case the owner of PR4 website gets more value? And in which case the owner of 2 low-PR websites gets more value?
Blogs not that serious? They are more personal, yes. And they get indexed quicker than regular sites all because they are integrated within the network. Link exchanges with blogs are pretty much the same. Of course, if you can get them to link to you. Blogs work in reciprocity. A lot of people will link you once you link them with the exception of high PR blogs.
well i don't agree with u ilyalyu .. there are called ping back.. the blog provide you with that.. and it get indexed pretty fast too... and some believe that wordpress is the most cms that seo friendly... just my 2 c
I think you are best served getting as many one way links from relevent, sites/blogs from pr0 to pr10, if that is possible. Although there are many who still believe that reciprocal links are a dead issue, I think they still have some value but they are problematic as simply getting a reciprocal link also means you must regularly check on that link to insure that the other site maintains your link on their site. I think your time is better spent on getting one way links. I have seen many other threads trying to extrapolate if one pr4 equals 2 pr2 sites and I think no one other than the search engines really know what weight to apply. I no longer try to second guess the search engines and I prefer to get as many inbound links as I can from quality sites rather than trying to figure out the equation that is but a guess anyway.