Hello, I figured out how to organize the campaign of 30,000+ keywords (ad groups of 1000+ with unrelated keywords) I was given, but now I'm looking for advanced knowledge on how to understand and best utilize advance PPC metrics on a day to day and week to week basis. Any suggestions where I can get this information? Thanks,
Well for one, try to reduce the number of keywords in groups. 1000+ is awfully high but then I don't know what industry it is. You do admit that there are unrelated keywords so I'd remove them. Basically, management comes from experience. You have to think of all kinds of ways to analyze the data. The more granularized the better. Of course, you need enough data to make a sound decision. This takes time.