Okay, I'm new to this SEO mambo jambo, so my apologies if these questions are too simple (for not saying stupid...). I've read that it is good to use your desired keyword as anchor text for backlinks. My question is, do you have to use exactly your keyword for it to be effective or is it fine just to have it included in your anchor text? Example: If my keyword is "buy 3g iphone", do I need to use that as anchor text to have the best effectiveness, or is the anchor text "buy 3g iphone cheap" just as effective?... On a similar track, if I optimize my website for keyword "ps3 games", is that a completely different keyword than "games ps3" or is it just the same?... Also, is it true that making your keywords bold in your website content helps on SEO?
having "buy 3p iphone cheap" would be more effective because you would be optimizing for: buy iphone buy cheap iphone buy 3g iphone cheap 3g iphone buy cheap 3g iphone
At the same time, you have to mix your anchor text. If every backlink to your site has an anchor text of "keyword," you'll hit Googles filter.
have a mix of anchor text when link building (eg: ps3 games, ps3 games, play station games,,,) but do more from what you are planning to rank high
Don't worry, I'm sure you can't compare to some of the useless questions (and answers) I've seen on this board. Correct, this provides relevancy to the keyword phrase your attempting to rank for in search results. Simple answer yes, you'll still provide relevancy to that phrase. However, not as much value will be passed to the short phrase. You still will get value, it's good to mix up your keywords and phrases. No, and if you actually search the phrase you'll see the differences in results. Not really, the value is low and just looks weird to your visitors if you ask me, only bold where nessessary for humans; gear content towards visitors and not search engines.