Did you all watch the New Fiat Linea Indian Commercial song? The video shows a dad and son walking on sidewalk. The son stops over at every toy shop to have a look at the toys inside and dad almost peels his son away. Now its dad's turn who gets admired at the car displayed inside the showroom and glues in there and son tries to peel his dad away from there. The song that comes as background as well as the video clip makes it such an interesting commercial. Fiat did make a winner in Linea as well as the promo. Well as a layman I would rate it 10/10 and how much score would you give?
I am surprised no body watched this! You would see a different approach in making of this ad way different from conventional automobile commercials. Resists you from skipping a channel indeed!
Indeed it is and its a welcome change here in India that more and more ad makers and production houses realizing the significance of what is called an emotional connect. @falguni1 Thanks for the youtube link. For those of you who want the MP3 download of it and the lyrics of the song, I have them in my blog you are free to download 'em.