A click's worth

Discussion in 'General Marketing' started by Blacks, Oct 11, 2010.

  1. #1
    Hello

    I am starting with a website soon that will function with a system point system. I am planning to award visitors with points for: reading articles, doing quizzes etc and later on the users can redeem their points in more than one way mostly the value points will be equivalent of real money. My question is: is there some calculation that can determine how much points i will need to award a user for say reading an article. I am aiming at a user base of around 1 million people. There will also be an option to buy points with real life money. Is there any formula that we can add. Simply put how can we define the value of a click for reading an article. Because the more clicks we get the more popular the site becomes + the value of ads on the site increases. How can we calculate the value of a click so we can determine our expences/awards. We will need this way of calculation in the future as well.

    Please ask if its not understandable i tried to be as specific as possible.

    Peace...
     
    Blacks, Oct 11, 2010 IP