Hello all DPers, Straightaway coming to the point what should one thing when going for some links ... Whatever i am writing over this thread is my thought ...So everyone is invited to share their thought on this topic : Nowadays there are mainly two kinds of links are there... 1. First section of links which will market your site and draw traffic to your site . In this section the site dont have to have good pr or something like that. It's totally dependent upon the site whether it has the capability to draw traffic for itself . If the site can draw a well no. of traffic then it has the capacity to market your site also. This kind of links (in most cases be seo friedly as well) should be the most demanding links for anyone. Also sites who get ranked well in alexa (ranked within 3,00,000; ie atleast can draw some traffic for them) should be your concern in this case rather then google PR . 2. Second section of links dont have the capacity to market your site but has got the quality to make your site a well ranked site in search engines and also to make your site's pr strong. in this case you just have to think whether the site from where you are getting links is seo friendly or not. Most of the link builder do offer this kind of services. So my point of discussion is before going for any link campaigne you should be concern about your moto of the campaigne i.e whether you are going to get ranked well or whether you want to have a marketing about your site along with the search engine ranking . Any comments on this regard are most welcome. Please make your valuable comment and let me grow with my knowledge. Looking forward to hear from you. Ashwini