A/B Testing of homepage will that hurt SEO?

Discussion in 'General Marketing' started by NathanLane, Dec 11, 2006.

  1. #1
    Hello all,

    I am new here and I got a question regarding an A/B testing I would like to do to my home page and whether the test will affect the current SEO ranking of my site.

    I would like to test the position of 2 ads on my homepage, we will call them AD 1 and AD 2. I will be creating a duplicate of my homepage for this test.

    a) In homepage 1, I will place AD 1 to the left of AD 2.

    b) In homepage 2, I will place AD 2 to the left of AD 1.

    Both homepage will have the same content and ad but the ads will in different position of each other.


    I will be using the Javascript below to rotate the display of the 2 homepage so that 50% of the time, homepage 1 will get display and the other 50% of the time homepage 2 will get display.

    <script type="text/javascript">
    var random_number = Math.random();
    if (random_number < 0.5){
    window.document.location.href ( 'index2.html' );
    } else {
    window.document.location.href ( 'index3.html' );
    }
    </script>


    Does anyone know by doing the following the search engines will penalize me for it:
    1. having 2 pages with duplicate content
    2. using the above javascript to load homepage 1 or 2


    Is there a better way or script of handing this A/B test?


    Thanks in advance for any help.


    Cheers,

    Nathan.
     
    NathanLane, Dec 11, 2006 IP
  2. tlainevool

    tlainevool Guest

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    #2
    I think your concern about search engines issues are valid. My worry is that this might look like cloaking to search engines. I would show the same page in both cases, just put your randomizing code on that same page to show the different arrangements of ads.
     
    tlainevool, Dec 11, 2006 IP