A/B Testing of Adsense Ads

Discussion in 'WordPress' started by tyrithe, May 15, 2006.

  1. #1
    Hi all,

    Is there a way with the adsense deluxe plugin to reliably do a/b testing of ad formats? If not, is this something that you all would see a use in?

    I've been thinking of writing a plugin like this, and am wondering if I would be the only one to find use in it, or if a good method already exists for it.

    tyrithe
     
    tyrithe, May 15, 2006 IP
  2. fsmedia

    fsmedia Prominent Member

    Messages:
    5,163
    Likes Received:
    262
    Best Answers:
    0
    Trophy Points:
    390
    #2
    "A/B" testing? What do you mean by that?
     
    fsmedia, May 15, 2006 IP
  3. tyrithe

    tyrithe Member

    Messages:
    97
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    43
    #3
    Case a: using vertical google ads mixed in with your content

    case b: using horizontal ads between paragraphs.

    Which one pays better for your site?

    It'd be a bit of work, but the idea is it would show one page to one visitor, then show the second way for the next visitor. Then you track which has the better CTR after so many clicks, and go with the one that performs better.

    repeat for ad color, etc.
     
    tyrithe, May 15, 2006 IP
  4. fsmedia

    fsmedia Prominent Member

    Messages:
    5,163
    Likes Received:
    262
    Best Answers:
    0
    Trophy Points:
    390
    #4
    Would be a good plugin to develop, good luck with it :)

    Which platform is this for?
     
    fsmedia, May 15, 2006 IP
  5. tyrithe

    tyrithe Member

    Messages:
    97
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    43
    #5
    That would be helpful to know, wouldn't it... Since my first blog is Wordpress, I'll probably start there. After that, who knows.

    (Should note my sarcasm there was more directed at my forgetting to mention that before...)
     
    tyrithe, May 15, 2006 IP
  6. fsmedia

    fsmedia Prominent Member

    Messages:
    5,163
    Likes Received:
    262
    Best Answers:
    0
    Trophy Points:
    390
    #6
    There's already an AdSense Delux plugin for WP, but not that would 'test' really. You could give it a shot though. http://codex.wordpress.org will help you out :)
     
    fsmedia, May 15, 2006 IP
  7. tyrithe

    tyrithe Member

    Messages:
    97
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    43
    #7
    I'm already using it. I can sort of test it by taking two similar articles and putting a different style on each. I guess you could make the case for that being a decent test. I'll have to try that and see what happens.
     
    tyrithe, May 15, 2006 IP
  8. richrf

    richrf Active Member

    Messages:
    1,101
    Likes Received:
    26
    Best Answers:
    0
    Trophy Points:
    88
    #8
    Nice idea. It would be really great for testing out different types of ads. Good luck!

    Rich
     
    richrf, May 15, 2006 IP