1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

A/B Testing | Multivariate Testing

Discussion in 'Google Analytics' started by jacksmithweb, May 27, 2011.

  1. #1
    Hi Friends,
    SEMrush
    I always have some confusion about A/B and multivariate testing in analytics. Can anyone explain these term?
     
    jacksmithweb, May 27, 2011 IP
    SEMrush
  2. magda

    magda Notable Member

    Messages:
    5,197
    Likes Received:
    315
    Best Answers:
    0
    Trophy Points:
    280
    #2
    A/B testing is straightforward testing of one page against another.

    Multivariate testing is testing different elements on a page - such as images, titles, positioning of text blockes or buttons etc - so that there are multiple variations of the same page being tested, until you have enough data collected to have a statistical analyses of which combination of elements is most likely to get the desired result from a visitor.
     
    magda, May 28, 2011 IP
  3. itabspst

    itabspst Guest

    Messages:
    12
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #3
    A/B testing is widely and successfully used by AdWords for advertising copies. You´ve got two competitors and after period (let´s say one week), you see which of both advertising copies has better results.
     
    itabspst, Jun 1, 2011 IP
  4. akhileshyadav

    akhileshyadav Member

    Messages:
    112
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    26
    #4
    Thanks buddy for nice info.
     
    akhileshyadav, Jun 1, 2011 IP