I know I've been 'full of ideas lately'. Here is one which is worthwhile, just might need to figure out the programming: Topic: How in the world did a small forum do this? I was in a small 'Joomla/Mambo Tips' type forum once, they had integration with a forum, but I'm not sure which type. In this forum I swear I saw Google text ads, where the ad 'headline' matched the thread title exactly. For example: The forum thread title would be "best server config for mambo?", and one of the Google served text ads would literally say "best server config for mambo?", while the other two or three text ads would be really well targeted also. It was so dead on target (more than once) I really, clearly noticed the ads, so: -I'm sure this level of targeting would double or triple all of our earnings, DP eCPM is honestly extremely low (but thanks for such an awsome Global forum ) -It doesn't need to be perfect, however in the Yahoo section shouldn't we see (text and banner) ads about "make money on Yahoo", and the RSS section could / should display ads related to RSS. I believe in this idea, did I explain it well enough? (I don't always choose the right words). Thanks