Probably a very dumb question, but how can you tell how much the advertiser is paying for each click? I mean when was doing ppc advertising, I could set how much I wanted to pay and that would correlate to my placement and such. But I guess my question is simply, how can you tell what they are paying? On my adsense report it just shows clicks I've gotten from a certain domain, along with page impressions, and also the $ value. I guess dividing the $ value by how many clicks would give an Average, is that what you guys are referring to ? thank you alot for putting up with my newbie'ness . edit: ok i just posted for my first time and went back to check my post and found jokeonlineworld[dot]com/lol[dot]html added before my post, and I DID NOT include that, so not sure what the deal with that was. do not go there, it tries to have you download something, who knows if it has viruses.