Hello everyone, I'm still working in my first campaign but I'm a bit worried because I have driven 56 visitors to the merchant's page but none of them was a conversion. I emailed my aff.manager but I have no response for the moment and I'm waiting since the last day 25 (two business days and a weekend). Anybody think that 56 visitors and 0 conversions is normal? I improved my ads and I explain quite clear the features and costs of the product, also the discounts, so I think that the visitor that goes to the merchants page should be more or less inclined to buy. Not the 56 but at least 10..or 5...omg! at least 1!! I have lowered my daily budget in the hope of find what's going wrong before wasting more money... Is it normal? Can I trust my aff.network? Another question: If I have placed my Adwords tracking code (well I have to send it to them) would I know truly at 100% that I'm not been cheated? Thanks in advance
That is a good statistic,I mean 96 clicks and 56 of them on the merchant page but 0 conversions that is a bit strange can you tell us if it is a well known affiliate program? 0 conversions.....hmm....maybe it is a very expensive product,100 dollars or more only that way you would not get at least 1 conversion or the pitch page isn't relevant to the landing page or ads.
you cant draw up any conclusions from 56 clicks I would wait till you have about 200 - 500 clicks before determining something is wrong. It is very common to have a 1% conv ratio, and that means 100 clicks to make 1 sale. Also your landing page could be the problem. PM the page and I will evaluate it for you
The aff.nettwork is a really well known indeed but I don't feel confortable with them at all. I have to wait some business days every time I want to ask them a doubt. The product I'm offering belongs to a reliable company and it is not an expensive one (at least I think so) with a monthy fee of $20. I think it is an interesting one.
The products isn't expensive so here is not sure the problem,I know from article markleting that i had higher conversions with less expensive products,maybe only like robertpriolo said post before me,you must wait and judge the campaign after 500 clicks because you can get a wide picture.
1) Request a new Affiliate Manager 2) Review the offer's page, make sure that there isn't any new information on there that you hadn't listed on your landing page. You MUST make sure to list all important information on the landing page. If the person can get a free trial of a product, but needs to pay shipping and handleing; then make sure that you listed that in your landing page.
How usable is the payment interface? how targeted is your traffic? How strong is your offer to your target market? What credibility do you establish on the page to show "safety" to take the risk away from the customer?
Where are you advertising? content network or search network? as content network have historically less conversion ratio than pure search traffic.
56 clicks are not alot - should be more and sometimes, some clicks are not the right person to return to sales
there are might be fraudulent clicks , i think, you have to check your statistics, how may page views or how much time does the visitor stays on your site. it might help you, check if the time is low for most of the clicks , repor tit ot adwords
For evaulation, you must need atleast 100 visitors on small changes. It could be better, if it is in 1000's so that you can get real overall idea about conversions. If you check your conversation based of 56 or even 100, you might get wrong results.
While 56 clicks is not enough to make a decision, (in fact click numbers are totally irrelevent to your decision making process), you should check you affiliate link too. Is it working? Let's look at an example of why 56 clicks is not enough. Say you have 10 keywords like this: kw1 10 clicks kw2 0 clicks kw3 3 clicks kw4 5 clicks kw5 18 clicks kw6 0 clicks kw7 4 clicks kw8 11 clicks kw9 5 clicks kw10 0 clicks Each keyword has actually got far less then 56 clicks. But the true measure is your maximum spend per keyword, not how many clicks it takes to get a sale, (although that is part of your maximum spend calculation). So say the product sells for $10 and you want 100% roi, that means you can spend $5 per keyword max to get a conversion. If a keyword hits $5 and you don't have a conversion, then that keyword is paused. If it does then you have found a keeper. It's this process of continually weeding out the junk that makes a campaign successful. If that keyword took 300 clicks to get one sale, then who cares because it hit your target roi.