9 Tips for Improving the Domain Authority

IMPROVE THE DOMAIN AUTHORITY OR PAGE AUTHORITY

Both are different concepts. Both the Domain Authority and Page Authority follow different metrics.

The Domain Authority refers to the authority of the domain, the website or blog as a whole, while the Page Authority refers to specific pages of your web page. This means that by improving the Page Authority of each internal page of our website we can finally improve the Domain Authority.


HOW TO IMPROVE THE DOMAIN AUTHORITY?

Here's how to improve the domain authority in 9 easy steps. If you have a Domain Authority between 10 and 20, it will be very difficult for you to improve the web positioning of any of your pages with a specific keyword. You can use this website to see it. On the other hand, if you have a high DA, you will have a lot more possibilities of positioning content based on different keywords, which translates into more visibility and a greater monetization of your business.


1. GET LINKS FROM MORE SITES

To improve the domain authority you have to dedicate a lot of work Link building and try to get links from different domains, emphasizing domains with a high authority, remember that the quality of the domains that links you is more important than the amount of these.


For your content to be linked in the beginning is quite complicated. No matter how good your content is, it will not be linked by third parties as well. In the first place, you must link it yourself in the pages that you can of high Domain Authority, the social networks are a good starting point, besides forums, advisory pages, etc.


2. WORK YOUR CONTENT MARKETING STRATEGY

The correct use of advertising marking combined with useful content and quality is the best tool to make it attractive to users and to access it, to improve the Domain Authority you must know how to promote and disseminate it correctly.


A viral content, a title that engages or the use of marking techniques can be a great help to advertise your products, services or web content and ultimately improve the domain authority.


3. REVIEW YOUR ENTRANTS

Above we commented the importance of having links in other domains that aimed at yours, usually domains of good authority, so you have to check your backlinks to not have links from low quality sites, directories of links (low quality or suspicious) or sites that may have been penalized.


Not only does it prevent and prevent links from this type of site, but you regularly have to check your Google Webmaster Tools, to find out if you are linking some of these pages and "disindexing" those links if there are suspicions that they may be harmful.


4. BUILD A GOOD INTERNAL STRUCTURE OF LINKS ON YOUR WEB

Internal links refer to those that from a page within your web lead to another page within the same web. Every time you create new content, always try to naturally link other related content that you have previously created. Whether they are entries from the same blog or internal promotional pages.


This technique is also useful for users who are reading your article and want to expand the information with additional articles within the same website. In addition this has a positive impact on SEO and web positioning. It is also a highly recommended practice that will help you to improve Domain Authority.


To create a good internal structure of links in your web follows these recommendations:

Use different anchor text, do not abuse it again and again.

Try to maintain in each post a balance between internal links and external links.


Here's what Google says about how many links should appear on each page:

5. WRITE HIGH QUALITY CONTENT

A continuous update of your website through a blog with exceptionally good content is an essential feature and of high value for your readers.


The novelty with respect to your content is something highly valued and the expansion of similar contents, improving them and expanding them. Be careful in this regard because one cause of penalty is to display copied or duplicate content from other internet sites.


You can use Google Trends or for more internationalized content buzzsumo where you can find relevant and topical content that helps you generate great articles. Another way to improve the Domain Authority is to analyze the articles of your competitors and improve or extend them.


6. WORK YOUR SEO OFF PAGE

To work the SEO Off Page we recommend to improve the following points:

Guest posting or placing your link writing entries on other pages: If your site receives a significant flow of traffic forget about doing a guest posting only to get a backlink, perform guest posting more to access a large audience of quality interested in the specific content you edit and that with the passage of time become followers who visit your blog regularly. However, if your web page is not yet visited by many users, focus on guest posting and keep it as one of your priorities.

Promote your articles in social bookmarking sites, such as Meneame. These portals can improve the domain authority of your web page helping you to give visibility to your articles and expand them by hundreds of users.

Make comments on other blogs with quality information and not just to place your backlink. A great contribution to articles already written can generate visits of quality users.


7. INVEST TIME IN SOCIAL MEDIA

Diversification of online efforts is a good strategy for proper web positioning. Not only the SEO Off-page and On-page are relevant when positioning well in search engines. Social networks provide the largest flow of users a web can receive. Creating easy-to-share content with links above and below content will help your posts get more widespread and eventually grow your followers and improve your website's Domain Authority.

It is good to broadcast your entries through social networks, but it is not necessary to do so at all. Focus on the ones that give you the highest performance and configure an objective user that you are gradually molding with each entry of your blog.


8. IMPROVE THE NAVIGIBILITY AND USABILITY OF YOUR WEB

For your users and visitors to visit your website regularly, it has to be attractive, easy to use and do not miss out on it. Maybe for this point it is necessary to know some web design and basic web programming in HTML, which we encourage you to learn.


It was simple, straightforward. Do not overload information or be redundant. Do not abuse images or lack them. Use tips and tricks to help you improve important aspects of usability on a website such as the following:

Improve your upload speed: Your website has to have a fast upload. Use a CDN, make use of the libraries that google makes available to you (Google Hosted Libraries), have contracted a good hosting and preferably local or national, and uses different methods that reduce the weight of your web page to improve its speed.

Check the speed of your page improve it with tools like PageSpeed Insights. If you can afford it, hire quality web design services and in this way you can focus on generating quality content.

Adaptability, not only design your web to be visualized by desktop computers. The biggest traffic in the network is generated today by mobile devices. A responsive web design will favor the experience of this type of users so that they end up becoming regular visitors.

Navigability: Check the navigation menu of your website regularly. Think about how to improve menus and submenus to make your website more efficient. It can help you to use analytical tools like HeatMaps to realize the most important areas of each page within your website and the least stop your visitors. Improve contact forms, information pages and do not forget the page Legal Notice and Privacy Policy


9. PATIENCE IS THE MOTHER OF SCIENCE

The fruits of this work to Improve your Domain Authority are slow to pick up. Provide quality content regularly to your website and follow the advice you found here and sooner or later you will see a reward rewarding.


You can use tools like Alexa or Ahrefs to measure the evolution of your website every month. For this you can also use plugins for wordpress like Google Analytics.


Check your competition and analyze your successes to improve and know what is giving you good results to improve the domain authority.